What do the acronyms SEO mean?
The acronym SEO comes from the reduction of Search Engine Optimization, an adequate translation would be Optimization for Search Engines, we will see everything about this concept in detail in this post. But if you want a summary concept, we can say that:
- Seo is basically a series of processes that aim to gain visibility in Internet search engines such as Google, Bing, Yahoo, etc.
- The objective of SEO is to obtain more visibility, which will allow our product or service to be found more easily and with that we will obtain more sales.
- SEO is a transactional channel, and let me tell you that when applied properly it is one of the most cost-efficient channels that exist.
How was SEO born?
The birth of SEO or at least its basic notions, because we have to clarify that this discipline has changed a lot over the years, occurred in the 90s, when the first search engines appeared, such as the late AltaVista.
At that time, most companies that had a web page thought that the Internet was similar to the telephone directory, that it was enough to have a presence and that was it, but it didn’t take long for them to discover a big difference, which was positioning.
They discovered that the first options had better results. That is, a greater number of visits and that was the trigger for SEO to appear in our lives.
But how is SEO done?
SEO is divided into three very specific areas and all of them must be carefully evaluated so that search engines take them into account and increase the positioning of a website in the ranking.
These areas are the following:
SEO On page:
It is about all the SEO aspects that must be taken care of within our own website, such as the Meta titles of the pages, the use of keywords in the content, the Meta descriptor that tells the search engine what our website is talking about.
Another fundamental detail of SEO On page is the creation of a site map that can be sent to the different search engines so that they index our page within their results. This step is essential, because if you don’t do it, you will never appear on the Internet.
SEO Off page:
They are all the mentions that there are about us on the web, as well as pages that link to our content.
Within Google’s SEO algorithm there is a variable called PageRank, which allows you to transfer some of the reputation of one page to another simply by creating a link to one of its contents.
Content:
All the content that is developed on a website, even on social networks, must comply with a series of SEO parameters, such as:
- The titles h1, h2, h3
- The density of the keywords.
- The proper use of synonyms.
- Readability.
- Length.
- Using the alt tag on images.
If we understand these 3 parts and optimize them without a doubt, we will climb positions in the search engines.
What areas should an SEO know?
The SEO specialist is one of the most complete workers in digital marketing, because this professional must know programming for SEO On page, web analytics to provide management reports and of course writing.
In reality, it is one of the most comprehensive and complicated trades to understand, so much so that today marketing departments have SEO specialists dedicated to studying and structuring specific strategies.
All this excessive specialization is due to the fact that in the last 10 years, SEO as a discipline has undergone a 360° change and it is expected that for the coming 2021 the change will be much greater with the update of Google algorithms.
A good SEO should know: Content Writing, Web Analytics, and Programming.
How Complicated is This Discipline?
Within Digital Marketing, SEO is one of the areas that have changed the most during the last 10 years, having such important changes that they have changed the discipline in 360 degrees, algorithm changes such as Panda, Hummingbird, Pigeon, Mobile – friendly and many more have made SEO a difficult area to follow.
How long does it usually take to see SEO results?
SEO actions are stipulated for medium to long-term plans, we must take into account that it is a strategy that seeks to guarantee our positioning in search engines, so it must be maintained over time.
As a general rule, any action on the Internet usually begins to be evaluated thoroughly after 3 months, but the results become apparent after 1 year, especially in the world of SEO.
Is the goal of SEO being to appear first in Google?
Although in general that is the goal that everyone pursues, it is very difficult to guarantee the first place in the ranking. This depends on many variables such as usability, content quality, user stay time, backlinks, etc.
No serious SEO company can guarantee us a first place in the ranking and if it does, it is best to doubt its transparency, because they may end up applying Black Hat SEO techniques, which will end up damaging our brand.
Tools to evaluate the SEO of your website.
Currently on the market there are a wide variety of tools that can help us evaluate the SEO of our page. Among the most popular and that we recommend are: