The level of competition has increased, and now businesses face challenges from domestic firms and international trade through e-commerce platforms. To increase the visibility of your products, you need to have a registered trademark that can be used to advertise your products and services. A trade mark will help you expand your business in the international markets and give your products a unique market image.
What is a trademark?
A trademark is a unique symbol or word which represents a business and its product. Trademark can be anything, a name, logo, or tagline, and it gives a unique and legal identity to your business.No one else can use your brand name without your permission if it is registered as a Trade Mark.
What rights does a trademark protect?
Are you so confused about what right a trademark protects? Here are the details :
Ownership rights
For selling your products in the market, you must have a specific brand name by which customers will recognize and remember the products. When you register your brand as a trademark, no one else can own the same brand name. If they wish to use them they will have to make variations in spellings or logo designs.
Business right
As an owner of the brand, only you can sell your products in the market with your brand name. Trademarks help you give the right to sell and advertise your products in the market. If any unauthorized person tries to sell your product, they can be put behind bars.
Legal rights
As an owner of a registered trademark, you possess all the legal rights related to your business products. If you feel that any person is misusing your brand for their benefit, you have the right to file a case against them. If you wish to add or delete any word from your brand, you can easily do it with trademarks.
Publicity right
In order to enhance your brand’s popularity, you need to promote your brand on Television, social media, and other mediums. Only you can post ad videos or attend interviews for your brand promotion. If any person wishes to do so, they have to tackle permission from the trademark owner.
Summing Up
These are some of the rights that trademarks protect related to your brand. If you have a registered trademark, then you can use these rights and promote your products in the market without any fear.,
We are a team of trademark attorneys and are here to help you register your trademark.