Schema Markup

Schema markup is a way of creating structured data, which in turn helps search engines understand your site’s content. And below the title tag adds more information about the website there are many types of schema markup, but we’ll focus on the top 10 most common here:

Three formats of schema markup are common among the most popular search engines.

  • Microdata
  • RDFa

Local Business

The local business markup type allows you to specify the location of your business. It can be used by Google and other search engines, including Google Maps and Google Search, as well as Bing.

This is a very popular schema type that many people use on their websites because it’s easy to implement and it’s useful when they want to rank higher in local searches.


Here are the most common organization types that you’ll come across in your schema markup:

  • Name
  • Address (street number, city, and state)
  • Phone number
  • Email address – This is a good option if you want to include an email address as part of your data model. You can also use this field to store contact details for items like products or services offered by a company. For example, if someone buys an item on Amazon using their account, this field will contain their name and email information so they can receive messages from Amazon about additional items they might be interested in purchasing in future orders made through their account.


The website schema markup type is used to describe the type of website and its properties. It provides information about the website’s name, address, and contact details.

For example:


Person: This is the most common schema type and it can be used to represent any person, company or organization.

Person (Organization): This type of schema is used to represent an individual or group of people who work together in one place and are under the same name. For example, you might have an employee who works at your company but doesn’t live there so you would use this type of schema for him/her instead of a Person because his/her address won’t be included with his/her information when using another data type such as AddressBook Address, etc.

Website: You might want to add additional metadata about a website such as a title, description, etc. to help users find more information about what they’re looking at when they visit your site online via Google Maps/Bing Maps, etc.


You can use the “Event” type to mark up events and related content. For example, you could use it to define a conference that takes place every year in San Francisco on April 2nd. Here’s an example:

The Great American Conference

Annual event celebrating America’s best companies.


The Product Schema Markup

The Product type is a simple way to organize your products in the CMS. You can include the following fields:

  • Name – The name of your product. This is used for SEO purposes and will be displayed in search results.
  • Description – A short description of what this product does or how it works, etc. It’s important to keep this short because it takes up precious screen space when viewed on mobile devices!
  • Price – The price at which you’re selling this product (eBay/Amazon listings) or if there are no prices yet set up for any reason then leave this undefined so we can add them later after some time goes by without any sales being made yet. If there are no prices yet set up then simply leave out all pricing information here since there won’t be any sales yet either way…

Blog Posting

Blog posts are a type of article. They’re typically shorter than articles and can be found on blogs, which are websites that publish content on a regular basis (like this one). Blogs are often written by the author or authors of the blog site, but they may also be written by guest contributors or other authors who submit their own work.

Blog posts can vary in length depending on what you’re writing about—some are very short while others might be long-form pieces with multiple paragraphs and lists throughout. They can also contain images and links to external websites if you want them to go somewhere else after publishing your article online!


The article is a type of content. It’s typically longer than a blog post and includes more in-depth content and research or analysis.

The schema markup for an article looks like this:

News Article

The news article type is a subtype of the article type and can be used to Markup any kind of article that’s not necessarily published on a news site. This includes blog posts and press releases, but can also be used for other types of content like interviews or reviews. It’s important to note that if you’re creating an aggregate list of articles from multiple sources then it may not make sense to include each source’s unique ID in your markup—you’ll want just one property per item instead:

Video Object

Video markup is a video extension of schema. It allows you to add more information about your video, which improves search engine ranking and helps users find your videos.

Use Schema Markup to improve your site’s SEO.

Schema markup is a way to tell search engines what your site is about. This can be used on any website, and it’s easy to implement. When you create schema markup, you’re telling search engines what keywords or phrases should show up in the SERPs (Search Engine Results Pages).

Schema markup helps your site rank higher in Google searches by providing more specific information about what people are searching for on the web—and how they want those results displayed. If a user searches for “dog trainer near me,” then having content related specifically to dogs would be beneficial because this keyword isn’t going anywhere anytime soon!


There you have it! We’ve covered the 10 most popular and common schema markup types. These are a great starting point for anyone looking to improve their site’s SEO. However, there are many other ways you can use Schema Markup to make your site more appealing to search engines such as adding structured metadata on any page that has already been written by someone else (like a content writer).

By Terance Smith

Welcome to Digitech Indexing We have created this website to help you with SEO and from the collection of guest blogging. Which you can easily take advantage of. stay connected with us thank you once again

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