Indian Sanitary Napkin Market

Indian Sanitary Napkin Market Overview:

IMARC Group’s latest research report, titled Indian Sanitary Napkin Market Report: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2023-2028,” The Indian sanitary napkin market size reached US$ 688.9 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1,227.1 Million by 2028, exhibiting a growth rate (CAGR) of 9.5% during 2023-2028.

Sanitary napkins or menstrual pads are thin, absorbent pads that are used during menstruation. They are also worn inside an undergarment by women in cases of vaginal surgery recovery and post-birth bleeding. Sanitary napkins consist of various layers, including the fluid acquisition layer, distribution component, absorbent structure, and liquid impervious membrane. Nowadays, they are readily available in different shapes and sizes with varying absorption capacities.

Top Companies in Indian Sanitary Napkin Market Research Report:

  • P&G
  • Johnson & Johnson
  • Unicharm
  • Emami, Ltd.
  • Mankind
  • Kimberly-Clark
  • Edgewell

Indian Sanitary Napkin Market Trends: 

The market is primarily driven by the growing awareness among women regarding feminine hygiene in India. In addition, the economic development and favorable market conditions are facilitating the purchase of sanitary napkins across the country. Moreover, several key companies are utilizing high-quality and environment-friendly raw materials to produce organic pads to diversify their product designs to accommodate the changing needs of women. Furthermore, the government of India is undertaking numerous initiatives to provide sanitary napkins to women in rural areas at an affordable price. Similarly, non-governmental organizations are also promoting the use of sanitary napkins through campaigns and on-ground programs. For instance, the Reproductive and Child Health Program, Eco Femme, and My Pad are some initiatives taken across India to educate people about female hygiene.

Key Market Segmentation:

Our report has categorized the market based on product type and distributional channel.

Product Type:

  • Disposable Menstrual Pads
  • Cloth Menstrual Pads
  • Biodegradable Menstrual Pads

At present, disposable menstrual pads represent the most popular product type. The demand for these pads can be primarily attributed to the awareness campaigns led by the Central and State Governments, along with various NGOs and multinational companies.

Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online
  • Specialty Stores
  • Others

The market is segmented on the basis of the distribution channel, wherein supermarkets and hypermarkets represent the largest segment, holding the majority of the total market share.


  • Maharashtra
  • Delhi-NCR
  • Tamil Nadu
  • Karnataka
  • Gujrat
  • Others

On the geographical front, Maharashtra represents the biggest sanitary napkin market in India, holding the majority of the market share.

Key Highlights of the Report:

  • Market Performance 
  • Market Outlook
  • Porter’s Five Forces Analysis
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Value Chain
  • Comprehensive Mapping of the Competitive Landscape

Note: We are in the process of updating our reports. If you want to receive the latest research data covering the time period from 2023 to 2028, along with industry trends, market size, and competitive analysis, click on the request sample report. The team would be able to deliver the latest version of the report in a quick turnaround time.

Report Coverage:

Report FeaturesDetails
Base Year of the Analysis2022
Historical Period2017-2022
Forecast Period2023-2028
UnitsUS$ Million, Million Pieces
Segment CoverageProduct Type, Distribution Channel, State
States CoveredMaharashtra, Delhi-NCR, Tamil Nadu, Karnataka, Gujarat, Others
Companies CoveredP&G, Johnson & Johnson, Unicharm, Emami, Ltd., Mankind, Kimberly-Clark and Edgewell
Customization Scope10% Free Customization
Report Price and Purchase OptionSingle User License: US$ 2299
Five User License: US$ 3399
Corporate License: US$ 4499
Post-Sale Analyst Support10-12 Weeks
Delivery FormatPDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

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